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“We chose to work with Kevin not just because
of his overall enthusiasm and original ideas,
but also because of his unrelenting commitment
to finding the right solution. His attention to
detail is obsessive. He consistently delivered and is
a pleasure to work with.”
Corin Morton – MortonScarr
CDMS Architects in Brighton reached out to us for help with rebranding their architectural practice. Since 2011, they've worked hard to build a thriving business, one incredible project at a time. Their name was popping up more frequently on interesting residential and commercial buildings dotted along our stretch of coastline so when Corin and Chris — the M and S on their letterheads — decided the time was right to modernise the brand and prepare for the next chapter we were all ears.
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Drafting plans for an architecture practice
Like a strong ocean current, their brand identity had slowly shifted at an imperceptible rate until they one day realised it had drifted a long way from the values and vision that made them such a winning combination. Their rigorous “house process” alone showed an attention to detail that was lacking on anything that was put in front of potential clients. Unless you set foot in their studio or one of their buildings, you’d have no idea about the depth of thinking that goes into their design process.

As upcoming architects, they were winning projects through word of mouth and the merit of their work. But their current branding was holding them back from making enough new connections with suitable clients outside of their network. Then there was the issue of their name.
Past its use by date
With ‘C‘ and ‘D‘ no longer involved in the business, the company name was a source of frequent questions and didn’t carry enough heritage to make it worth preserving. If ever there was an opportunity to follow their instincts and turn a new leaf, the time was now. Changing the name was a big decision. Would people find them on Google? How would a new name go down with existing clients? Could they come up with anything better than CDMS anyway? We believed the answer was Yes, fine, and hell yes.

After a thorough research stage, we facilitated discovery workshops with both directors and the staff. Their input helped us to develop a new brand strategy and visual narrative, along with presenting a new name that drew on the surnames of both directors: MortonScarr. By the end of the first stage, we had all the guidelines in place to begin building the brand and putting the name out there.

Collaborating with Corin and Chris throughout the discovery process enabled us to deliver ideas that created nice surprises, rather than unpleasant shocks. By understanding their philosophies and the desired audience, we managed to create a brand that lived up to their excellence in all areas — from the website we designed and developed to the photographs we snapped of their team.
Fortune favours the brave
Internal confidence and belief are often overlooked or undervalued benefits of a rebrand. The process and subsequent results can reinvigorate, refocus and inspire company culture, rekindling the desire to pursue dream clients. Being an established practice, with a solid reputation and a first page Google ranking in a competitive field is an enviable position to be in. To follow your instincts and initiate a successful rebrand when all is going well takes a great deal of confidence. Confidence in your business. Confidence in yourself. And confidence in your design practice. MortonScarr had all three.
What we did
Art Direction
Brand Guidelines
Brand Identity
Brand Identity System
Brand Strategy
Brand Writing
Digital Design
Logo Design
Marketing Collateral
Motion Graphics
Print Design and Production
Project Management
Website Design and Development
Points Projects Mortonscarr Brand Identity Specific Logo
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Test Mortonscarr
Points Projects Mortonscarr Brand Identity Letterhead
Points Projects Mortonscarr Brand Identity Letterhead Foil
Points Projects Mortonscarr Brand Identity Compliment Slip
Points Projects Mortonscarr Brand Identity Interior Stjohnswood
Points Projects Mortonscarr Brand Identity Steps
Points Projects Mortonscarr Brand Identity Print Brochure 0
Points Projects Mortonscarr Brand Identity Print Brochure 1
Points Projects Mortonscarr Brand Identity Print Brochure 2
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These are a few projects we've done for others. If you're curious to see what we can do for you, we'd love to talk.