This led us to explore a more esoteric approach than simply using images of nightcrawlers. It’s hard to visualise something as intangible as “sound” without resorting to design clichés. However, one element of the club scene that’s highly visual and underrepresented in music packaging was the lighting rigs – the structures used to shine a spotlight (or strobe lights) on the action. From small-town, sticky-floored discotheques right up to the super clubs – ”disco lights” are inseparable from the music. In some ways, the lighting rigs don’t just support the lights, they hold the entire experience together. We drew on this striking and effective concept to develop a “lightbox” concept that allowed us to generate any number of patterns while retaining the core aesthetic and colour palette.
This gave us the best of both worlds: variety and consistency. The result was a visual brand that stood out on the dance floor of music brands – a tasteful, left-field concept that perfectly captured what Skint Records has always been about.
"Points led a campaign that celebrated an important milestone for Skint. They were sensitive to our history and audience while guiding us in a special and unique direction that perfectly reflected our ambitions for the product. If only we could have worked with Points on every release as their approach and ideas were second to none. They listened to our needs and ideas, then cranked the creativity up to 11.”